These days, having a social media presence for your political campaign is key to connecting with voters, young and old. Nearly 75% of Americans use social media platforms like Facebook, Twitter, Instagram, and Snapchat. Out of these platforms, Facebook is by far the most popular in the US, with 7 out of 10 Americans owning a profile.
That means if your campaign isn’t making the most of the giant social media platform, you could be missing out on crucial exposure. Even if you don’t use any other social media sites, you should have a dedicated strategy for Facebook. So for candidates who don’t have much time to plan, create, edit, and publish content, Facebook Live is the perfect option. Plus, live streams will not be blocked by the new political ads policy.
How to Use Facebook Live for Your Political Campaign
-> What is Facebook Live?
Facebook Live lets you stream real-time video from your computer or mobile device. You can do this on your own Facebook profile, your campaign’s Facebook page, in a group, or on an event page. Other Facebook users can watch you live or view the video at a later time. It’s the perfect way to connect with voters right up to election day without having to do too much pre-planning.
Unlike when posting a video on social media, Facebook Live events are not constrained by a short time limit. Live streams can be up to 8 hours long (although it’s recommended to keep them short and sweet).
-> How to Use Facebook Live For Your Campaign
There are two ways to use Facebook Live: as an impromptu post or as a scheduled event.
Whether you want to just pop on for a few minutes during canvassing or you’re hosting a virtual fundraiser, there are lots of ways to make the most of this platform. Some ideas for Facebook live streams are:
- Legislative sessions
- Public meetings
- Town halls (virtual or in-person)
- Behind the scenes look at your campaign
- Election reminders
- Informational sessions
- Personal updates from the candidate
- Fundraisers and rallies
- “Host” a Live event to update your supporters as the results come in
-> Before You Go Live
Facebook live videos don’t have to be planned out to a T, but it’s best to do a little prep work before you go live.
First, make sure what you’re doing or saying is interesting. This may seem like it goes without saying, but it’s important to remember that people are inundated with digital content, so you have to break through the noise if you want to get them to pay attention. You only have 7 seconds to catch their interest so make them count. Lackluster content won’t do the trick. You don’t need a script, but try and generally plan out what you’re going to say.
If you want to get as many viewers as possible, build some buzz by announcing the date and time for an upcoming Facebook Live event. You can do this on social media or through email (you can even use Direct Mail). This is especially recommended for fundraiser events and rallies.
-> After You Go Live
After your Facebook Live event is finished, Facebook saves the recording of the stream and posts it to your timeline. People who couldn’t watch live are able to view the video at their leisure.
Want to make the most of your efforts? You can download the video, add an intro and outro and use it on your Youtube page or campaign website.