Just 5 years ago, it was a newsworthy event when then-President Barack Obama joined Twitter. Now, nearly every politician from President Trump to freshman Congresswoman Alexandria Ocasio-Cortez relies on the internet to connect with voters, supporters, and even detractors. They have learned to connect with voters online, and you can, too.
A global pandemic is canceling nearly all in-person events for the foreseeable future, making now the ideal time to shift your focus online. Invest time, effort, and maybe a little money into building up an online community who will support your campaign.
There’s no need to worry if you’re not tech-savvy. Surly someone on your campaign team has a little digital-know-how and can help you put these simple tips into action.
4 Tips for Connecting With Voters Online
-> Make the Most of Social Media
That’s how widespread social media use is for politicians these days. Why is this? Because that’s where the voters are. In fact, almost 75% of Americans use social media platforms like Facebook, Twitter, Instagram, and Snapchat.
So if you want a free and easy way to communicate with your voters, social media has to be part of your strategy.
Set up accounts for your campaign on Facebook, Twitter, and Instagram and then advertise your new profiles to voters and supporters. As your community grows, you can post updates about your campaign, insight into your political positions, relevant local news, voting information, and more! You can even post a look behind the scenes of your campaign to help supporters get to know you.
-> Go Live
Social media platforms like Instagram and Facebook have “live” features that let you stream real-time video from your computer or mobile device to your followers. This is a great way to connect with voters online. You can log on to share an impromptu discussion about your stance on a political issue or even plan ahead and host a virtual fundraiser.
Voters like to feel connected to politicians they like. They want to feel like they’re part of the conversation. And with live-streaming, they can be! You can see and respond to real-time comments from followers. It’s the perfect way to interact with voters while staying socially-distant.
-> Stay Connected with Email
Ask any digital marketer about how great email is to reach out to your audience and they’ll gush about the sky-high return on investment and enormous engagement rates. So even though you’re not marketing a product, you’re marketing yourself as the best person for the office you’re seeking. And that means you need to build an email strategy.
Therefore, as you canvass and raise donations make sure to collect email addresses along with contact information. Then use this info to build your email list. Send out regular newsletters with updates about your campaign, fundraising events, voting information, and more. There are great free email marketing platforms available, including MailChimp and Hubspot.
-> Maximize Outreach with P2P
Peer-to-peer messaging (also known as person-to-person or P2P messaging) is the process of talking to another person via SMS text messages.
There are plenty of ways to use P2P messaging to connect with voters. Have a team of texters from your campaign reach out to potential voters and supporters. You can offer voting registration information, get RSVPs for fundraising events, solicit donations, gather volunteers, and more. The best thing about this method? Your supporters don’t need a smartphone to be a part of P2P messaging, so elderly, rural, and low-income voters won’t be left out.