Practical considerations around schedules, sequencing, and preparation—so your campaign rolls out smoothly and with intention.
A typical campaign printing timeline moves through three stages. Early in the campaign, candidates order basic materials for name recognition and outreach. Mid-campaign, printing increases as messaging and activity expand. Closer to Election Day, campaigns focus on consistent use of established materials. Most campaigns adjust their printing timeline as needs change.
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Campaigning is a marathon, not a sprint. The summer months can be particularly challenging with the combination of long days, intense heat, and the constant push to meet and connect with voters. Here are the top five ways to ensure you remain balanced and “stay cool” throughout your summer campaign: 1. Prioritize Self-Care and […]
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Running for office is an exciting venture, but it comes with its challenges. One of greatest challenges – especially for first-time candidates – is creating a well-thought-out campaign budget. A carefully crafted budget is essential for the success of any political campaign because it lays the groundwork for how you allocate resources, and helps ensure […]
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Just a few short years ago, it was a newsworthy event when then-President Barack Obama joined Twitter. Now, nearly every politician from Former-President Trump to freshman Congresswoman Alexandria Ocasio-Cortez relies on the internet to connect with voters, supporters, and even detractors. They have learned to connect with voters online, and you can, too. It’s clear […]
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What are political campaign metrics, and which ones do you really need to pay attention to? Whether it’s your first campaign or your fifth, campaign metrics are important numbers that you absolutely need. They let you know how you’re doing and where you can improve. They help you make realistic, actionable goals that will translate […]
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These days, having a social media presence for your political campaign is key to connecting with voters, young and old. Nearly 75% of Americans use social media platforms like Facebook, Twitter, Instagram, and Snapchat. Out of these platforms, Facebook is by far the most popular in the US, with 7 out of 10 Americans owning […]
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During the Coronavirus pandemic, handshakes and door-to-door campaigning aren’t just political tools—they’re a public health risk. So what are candidates running for office supposed to do? Most politicians, especially those in state and local elections, still need to interact with voters frequently if they want any chance at winning. Unsurprisingly, most campaigns are pivoting to […]
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Some people in politics would argue that campaigning door-to-door in 2020 is the key to winning the election. And they are correct that it’s a very important part of any political campaign. Any campaign strategist worth their salt will tell you that studies have shown in-depth in-person conversations to be wildly effective at persuading voters […]
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It seems like the COVID-19 pandemic has changed everything about life in America. We can’t go to events, malls are closed, and social-distancing is the new normal. Whether you’re a seasoned politician or this is your first race, COVID-19 is probably dramatically affecting your campaign strategy! If you’re still struggling to figure out how to […]
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You might think in the internet age that direct mail doesn’t work for political campaigns. You might think it’s passe or ineffective. But you’d be wrong. In 2018, the United States Postal Service surveyed thousands of voters after the gubernatorial race in Virginia. They wanted to know more about how voters felt about different forms […]
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