Campaigning During COVID-19: What You Can Do


It seems like the COVID-19 pandemic has changed everything about life in America. We can’t go to events, malls are closed, and social-distancing is the new normal.

Whether you’re a seasoned politician or this is your first race, COVID-19 is probably dramatically affecting your campaign strategy!

If you’re still struggling to figure out how to campaign for political office during a global pandemic, you’re not alone. Candidates around the country are looking for ways to pivot their campaigning methods to reach voters without violating CDC guidelines. 

But you don’t have to worry–it’s still possible to get your political message out there.

Here are some ways that you can rally voter support during COVID-19:

-> Look to Organizations

Political organizations (both national and local) recognize that candidates are struggling to figure out how to campaign right now. Reach out to political groups that you’re affiliated with to see if they have any resources available to you. Your party may even have free campaign training that you can access online through webinars and video meetings.

-> Help Your Community

Knocking on doors isn’t the only way to increase your visibility to voters. In tough times like this, people look for leaders. You can make a difference in your community and establish yourself as a leader by spearheading campaigns that help community members in need.

For example, a Michigan candidate for Congress put together an emergency food delivery program, and a Texan Congressional candidate has been collecting and donating PPE to local hospitals.

You don’t have to have all the answers. In fact, nobody expects you to. Instead, be a resource and a connector. When people need help, show them the groups and organizations that can give them the aid they need.

-> Get Digital

Thanks to technological advances like video chats and virtual Town Halls, political candidates don’t have to feel completely isolated from their future constituents. These are excellent opportunities to connect with voters and give them the information they need to stay safe and healthy. 

Another option is to grow your presence online. Turn to social media to keep up with the people in your district or start a podcast to keep people informed.

-> Print Works

While cutting-edge methods like podcasting and virtual Town Halls are great options, there’s nothing like good old fashion printed campaign material. 

If you’re looking for ways to stay top-of-mind for voters before elections, try yard signs. People might not be out and about as often as they used to, but yard signs are still a great option for political candidates. As people drive to the grocery store or walk around the neighborhood, they’ll be reminded of your campaign.

Another great option for candidates during COVID-19 is direct mail. You can choose the size, material, and design to communicate your message with voters. Plus, you don’t even have to mail them yourself! Campaign Catalyst will send them out for you so you never have to go to the post office.

Want to Stay Connected with Absentee Voters During COVID-19?

There’s no better way than direct mail. Bold postcards with tailored messaging are the perfect solution for keeping in touch with absentee voters during your 2020 campaign. Yard signs are another great way to stay top of mind throughout the entire campaign season.

Need help placing an order or have questions about campaign materials? Reach out to our team today. We’re here to help!

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