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You might think in the internet age that direct mail doesn’t work for political campaigns. You might think it’s passe or ineffective. But you’d be wrong. In 2018, the United States Postal Service surveyed thousands of voters after the gubernatorial race in Virginia. They wanted to know more about how voters felt about different forms […]

Have you ever learned a new word or phrase, and then suddenly you hear it everywhere? This is called the The Baader-Meinhof Phenomenon.  Let’s dig into how this name recognition phenomenon can be used to benefit candidates that are new to the world of politics.  Step One: Introduce The requisite of this name recognition phenomenon […]

The COVID-19 pandemic isn’t going away anytime soon- at least in the US. And that means that health experts and voting officials alike are gearing up for a second wave in the fall. The 2020 primary elections ended amid the pandemic’s first wave, so both political and non-partisan groups have been searching for voting solutions […]