What are political campaign metrics, and which ones do you really need to pay attention to? Whether it’s your first campaign or your fifth, campaign metrics are important numbers that you absolutely need. They let you know how you’re doing and where you can improve. They help you make realistic, actionable goals that will translate […]
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How can you navigate the new, very different post-COVID landscape? We put together a list of ideas for your mid- and post-pandemic campaign fundraising.
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These days, having a social media presence for your political campaign is key to connecting with voters, young and old. Nearly 75% of Americans use social media platforms like Facebook, Twitter, Instagram, and Snapchat. Out of these platforms, Facebook is by far the most popular in the US, with 7 out of 10 Americans owning […]
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During the Coronavirus pandemic, handshakes and door-to-door campaigning aren’t just political tools—they’re a public health risk. So what are candidates running for office supposed to do? Most politicians, especially those in state and local elections, still need to interact with voters frequently if they want any chance at winning. Unsurprisingly, most campaigns are pivoting to […]
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Just 5 years ago, it was a newsworthy event when then-President Barack Obama joined Twitter. Now, nearly every politician from President Trump to freshman Congresswoman Alexandria Ocasio-Cortez relies on the internet to connect with voters, supporters, and even detractors. They have learned to connect with voters online, and you can, too. A global pandemic is […]
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Some people in politics would argue that campaigning door-to-door in 2020 is the key to winning the election. And they are correct that it’s a very important part of any political campaign. Any campaign strategist worth their salt will tell you that studies have shown in-depth in-person conversations to be wildly effective at persuading voters […]
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It seems like the COVID-19 pandemic has changed everything about life in America. We can’t go to events, malls are closed, and social-distancing is the new normal. Whether you’re a seasoned politician or this is your first race, COVID-19 is probably dramatically affecting your campaign strategy! If you’re still struggling to figure out how to […]
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You might think in the internet age that direct mail doesn’t work for political campaigns. You might think it’s passe or ineffective. But you’d be wrong. In 2018, the United States Postal Service surveyed thousands of voters after the gubernatorial race in Virginia. They wanted to know more about how voters felt about different forms […]
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Have you ever learned a new word or phrase, and then suddenly you hear it everywhere? This is called the The Baader-Meinhof Phenomenon. Let’s dig into how this name recognition phenomenon can be used to benefit candidates that are new to the world of politics. Step One: Introduce The requisite of this name recognition phenomenon […]
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The COVID-19 pandemic isn’t going away anytime soon- at least in the US. And that means that health experts and voting officials alike are gearing up for a second wave in the fall. The 2020 primary elections ended amid the pandemic’s first wave, so both political and non-partisan groups have been searching for voting solutions […]
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