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Yard Sign Etiquette

Do you know the do’s and don’ts? Yard signs are a great way to increase your name recognition and further your campaign’s reach. However, if you do not take the time to learn the do’s and don’ts of yard sign purchase and placement – they may just end up costing you! Rules and regulations for […]

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Going Viral Online Videos for Political Campaigns

Going Viral: Online Videos for Political Campaigns

During the Coronavirus pandemic, handshakes and door-to-door campaigning aren’t just political tools—they’re a public health risk. So what are candidates running for office supposed to do? Most politicians, especially those in state and local elections, still need to interact with voters frequently if they want any chance at winning. Unsurprisingly, most campaigns are pivoting to […]

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Door to Door in 2020: Should You Do it?

Some people in politics would argue that campaigning door-to-door in 2020 is the key to winning the election. And they are correct that it’s a very important part of any political campaign. Any campaign strategist worth their salt will tell you that studies have shown in-depth in-person conversations to be wildly effective at persuading voters […]

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Campaigning During COVID-19: What You Can Do

It seems like the COVID-19 pandemic has changed everything about life in America. We can’t go to events, malls are closed, and social-distancing is the new normal. Whether you’re a seasoned politician or this is your first race, COVID-19 is probably dramatically affecting your campaign strategy! If you’re still struggling to figure out how to […]

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Going Beyond Name Recognition

Going Beyond Name Recognition

Have you ever learned a new word or phrase, and then suddenly you hear it everywhere? This is called the The Baader-Meinhof Phenomenon.  Let’s dig into how this name recognition phenomenon can be used to benefit candidates that are new to the world of politics.  Step One: Introduce The requisite of this name recognition phenomenon […]

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