Campaigning During COVID-19: What You Can Do

It seems like the COVID-19 pandemic has changed everything about life in America. We can’t go to events, malls are closed, and social-distancing is the new normal. Whether you’re a seasoned politician or this is your first race, COVID-19 is probably dramatically affecting your campaign strategy! If you’re still struggling to figure out how to […]

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Going Beyond Name Recognition

Going Beyond Name Recognition

Have you ever learned a new word or phrase, and then suddenly you hear it everywhere? This is called the The Baader-Meinhof Phenomenon.  Let’s dig into how this name recognition phenomenon can be used to benefit candidates that are new to the world of politics.  Step One: Introduce The requisite of this name recognition phenomenon […]

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