Voter Registration Lists: A Guide to Access and Use

As you ramp up your campaign efforts, you may be considering acquiring voter registration lists to target specific audiences. And while you are probably used to having all kinds of data at your fingertips, accessing voter registration lists involves some special considerations. In this blog post, we delve into the nuances of accessing and using […]

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A Comprehensive Guide to Building a Campaign Budget

Running for office is an exciting venture, but it comes with its challenges. One of greatest challenges – especially for first-time candidates – is creating a well-thought-out campaign budget. A carefully crafted budget is essential for the success of any political campaign because it lays the groundwork for how you allocate resources, and helps ensure […]

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Democracy in Action: Navigating Campaign Fundraising

As you embark on the journey to serve your community, campaign fundraising becomes a pivotal element in ensuring that your voice is heard. You see, your fundraising efforts are not just about gaining financial support. They are a demonstration of democracy in action; they embody community solidarity, and are a powerful tool for amplifying your […]

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Campaigning During COVID-19: What You Can Do

It seems like the COVID-19 pandemic has changed everything about life in America. We can’t go to events, malls are closed, and social-distancing is the new normal. Whether you’re a seasoned politician or this is your first race, COVID-19 is probably dramatically affecting your campaign strategy! If you’re still struggling to figure out how to […]

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Going Beyond Name Recognition

Going Beyond Name Recognition

Have you ever learned a new word or phrase, and then suddenly you hear it everywhere? This is called the The Baader-Meinhof Phenomenon.  Let’s dig into how this name recognition phenomenon can be used to benefit candidates that are new to the world of politics.  Step One: Introduce The requisite of this name recognition phenomenon […]

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